Do you own a smartphone? Do your coworkers, siblings, or parents? I know GRANDPARENTS who walk around with smartphones! According to the PEW Internet and American Life Project, 61% of phone owners are considered smartphone owners, and you can expect that percentage to increase as technology progresses and prices decline. While it’s incredible how much technology has developed, business owners need to be aware that smartphones changed the way we interact with the businesses.
Smartphone owners are surfing the Web on their mobile devices daily, viewing websites on small screens and navigating them with their fingers, which is a drastically different from viewing and navigating a website on a desktop computer. Many websites are designed with desktop computers in mind, and when viewed from a smartphone, they become nearly impossible to navigate. You have to scroll back and forth to see content, zoom in and out to read it, and hope to click the correct link with your thumb. In many cases, this is too much trouble for a customer looking for information or wanting to make a quick purchase on the go. According to Google, “61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.” So how are businesses responding to this?
What Is a Mobile Website?
Mobile optimization is a trend following the increase in smartphone ownership. Mobile websites differ in purpose and design from desktop-designed websites, with important information easily findable on the home page and larger buttons to click for fat-thumbed people, which is pretty much all of us. While on the go, people are usually looking for information that’ll help them take action; like a store’s location, hours of operation, or contact information, not the store’s history from conception in 1200 B.C.
Why Have a Mobile Website?
There are still people using desktop computers and laptops to surf the Web, so a mobile-optimized website doesn’t matter too much for my business, right? Actually, studies show that the world is going mobile, and if your business isn’t, you’ll be left behind. In a Google survey, 67% of mobile users said they’re more likely to purchase from a website that’s mobile optimized. This means that mobile websites turn visitors into paying customers! In the same survey, 79% of mobile users will search for another website if they don’t like what they find. Not only does a mobile website drive purchases, not having one drives them away! With the importance of mobile, you’re taking a big risk not mobile optimizing your website.
This risk goes far beyond missing out on a few sales. Google’s survey demonstrates how a company’s reputation can be damaged by not having a mobile-optimized website. In the survey, “52% of users said that a bad mobile experience made them less likely to engage with a company,” and “48 said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.” Mobile experiences are not only determining purchases, they’re shaping your company’s reputation. [Tweet That!]
Having a mobile website is more than just being available. It means keeping up your reputation and getting a leg up on your competition. With this data out in the open, any company, no matter what size, should have a mobile-optimized website. No excuses.