Have you ever wondered why chain restaurants are packed while local restaurants are scrapping by? Although there are many reasons why this happens, like brand recognition, convenience, and quality assurance, let’s focus on one factor. Let’s focus on marketing.
Does your restaurant market to hungry people in real time?
Image you’re driving around in a new city and want to experience a local restaurant. It’s about 5:30 p.m. and your stomach is starting to growl, but the only place in sight is McDonald’s. What do you do? Well, if you’re like most people, you’ll pull out your smartphone and look for a restaurant. You definitely wouldn’t pull out a laptop at a time like this.
For restaurant owners, the questions isn’t whether or not these hungry people will find your restaurant’s website. The question is will they land on a mobile-optimized website. Will they have to pinch and pull the screen? Will they have to move on to your competitor’s website simply because your website isn’t easy to navigate?
According to Google, “61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition.” Please don’t let this happen to you!
Let me ask you again, are you marketing to people when they’re hungry?
According to Mobile Marketer, 70% of mobile searches lead to action within one hour! With desktop search, that figure drops to 30%. The easier it is for potential customers to find your restaurant’s location, menu, contact information, and hours of operation on your website, the more likely they’ll walk through your restaurant’s doors. That’s amazing!
So how do you market to potential customers in real time? It’s easy. Make sure your website is optimized for mobile devices, allowing potential customers to easily navigate your website and find the information they’re looking for. When a potential customer is hungrier than ever and looking for a local place to eat, they won’t pass you by because your website isn’t mobile optimized. With a mobile website, you can market in real time and give people what they want when they want it.