The music industry has drastically changed in the past few years. With the rapid growth of social media platforms, musicians can now promote themselves in ways that for many years, could only be done through a record producer or a PR company. However, it’s become harder and harder for independent artists to keep up with their own promotion while creating new music, booking shows, and touring. But all of these aspects of starting a music career must run fluently in order to stay connected with fans and build a following.
So let’s get down to it. Here are 3 reasons why musicians need a mobile app:
As an independent artist, you’ve probably spent countless hours promoting your CD releases, tour dates, email campaigns, radio appearances, and so on. But this type of promotion only goes so far. If 20% of your emails are read, you have a good email campaign, but with a mobile app, according to several sources, 97% of push notifications are read. If you have a mobile app, you can reach your fans in a matter of minutes, letting them know when the next show is and what the latest happenings are!
Your fans want to connect with you on a more personal level, which is a rising trend since social media made personal interactions on a large scale possible. A mobile app allows you to engage your fans on a more personal level and allows them to feel as though they’re your biggest fans. With a mobile app, you can easily connect with ALL your mobile app users through push notifications, which is just as easy as sending a text.
3. Merchandise Sales
As the wife of a musician, I know that selling hard and digital copies of music simply doesn’t pay the bills. A major way musicians make money is through selling merchandise, and the easier you make it for people to purchase your merchandise, the more sales you’ll make. It’s just your basic math.
Purchases made easy = more sales = paid bills.