Have you ever ordered food through a mobile app? It’s pretty neat, huh? Ordering food online isn’t new, but ordering food through a mobile app is a more recent development. In 2009, Pizza Hut popularized mobile app food ordering with the launch of their iPhone app, which generated $1 million in sales within three months.
Large pizza chains, like Pizza Hut and Domino’s, pioneered mobile app food ordering. Now, it’s not uncommon to see local pizza shops launching mobile apps of their own.
Mobile App Food Ordering for Pizza Shops: 3 Reasons Why
People are familiar with ordering through smartphones.
People have been ordering food online for many years, but ordering food through a mobile app is, as I mentioned, a more recent development. Yet, the amount of sales Pizza Hut and Domino’s generate from their mobile apps each year is a testament to how familiar and comfortable people are using them to place orders. According to a report from the Interactive Advertising Bureau and Viggle, 72% of poll respondents have ordered pizza through a mobile device.
Your competitors may already have a mobile app.
We know Pizza Hut, Domino’s and Papa John’s have mobile apps with food ordering capabilities, and they have locations in most towns across America. If you’re competing with them, then you’re competing with the convenience of mobile app food ordering. I worked at a small pizza shop for a short time, and I know firsthand that people ordered from the local Pizza Hut because they could order through Pizza Hut’s mobile app.
Increasing convenience increases sales.
Pizza Hut experienced more digital orders in 2013 than ever before, and 50% of those orders came from mobile devices. Ordering food through a mobile app is quick and convenient, and the easier you make it for people to order, the more sales you’ll experience. While in college, my friends and I used to order pizza 2-3 times a week, but no one wanted to be the one to call. I guarantee you we would’ve ordered more pizza, even though we consumed too much of it already, if we could’ve placed orders through a mobile app.