If you read “Intro to Social Media for Small Businesses: Part 1,” you know that defining your target market and setting goals are a few of the first steps to social media success. But it doesn’t stop there. You need to write relevant content, engage your target customers, and respond to negativity.
5 More Steps to Get Your Small Business Started on Social Media:
6. Provide relevant content.
I cannot stress relevant content enough. After defining your target customers, you should know what’s important to them. Don’t just post content related to your products and services. Post content your customers will enjoy, even if it’s not related to your products and services. Make sure your content is fresh and relevant. Relevant content is crucial to social media.
7. Join conversations.
People get too excited to promote their businesses’ products and services, and they forget to engage their target customers in conversation. Join conversations, and add value to them! Facebook, Twitter, and LinkedIn are perfect social media platforms to engage and converse.
Social media is all about interacting with people. Increase customer loyalty and brand recognition by engaging in conversation. When sharing a blog post, ask thought-provoking questions that’ll encourage dialogue. Photo and video content are usually the most engaging posts.
8. Use hashtags.
If you want to expand your content’s reach, use hashtags, especially for Twitter. Hashtags are essential. If aren’t familiar with hashtags, don’t worry. A hashtag is a simple way to categorize tweets and posts by preceding words or phrases with a pound sign.
— BuzzBurrito (@BuzzBurrito) October 28, 2013
As a business, don’t overuse hashtags. I would suggest three or less hashtags per tweet or post. Twitter advises two hashtags per tweet. As you can see above, we overused the hashtag when starting out.
9. Stay active.
You have to maintain your social media pages on a daily basis. Post content daily. If you have a lot of Twitter followers, you can tweet about the same blog post multiple times in one day. All your Twitter followers aren’t on at the same time, and the Twitter feed moves rather quickly, so tweeting about the same blog post multiple times is acceptable. The key is to change the wording. You shouldn’t spam your followers though. Post too much and you’ll lose followers. Post too little and no one will notice you.
10. Respond quickly.
Last, but not least, respond to people as quickly as possible. When people have questions about your products, don’t ignore their questions. If people are unhappy with a product, resolve their issues in a respectable and timely manner.
People use Twitter to complain and vent about products and companies. Respond to people’s complaints, and offer them solutions. Show people that you care about their business. Responding in a helpful way can stop and prevent people from bashing your business on social media, turn angry customers into loyal ones, and show people that you value your customers.
You can track your company’s name, Twitter handle, or company keywords via Twitter’s search engine.
I know this is a lot of information to take in at once, and I just skimmed the surface of the social media world! Don’t worry. I’ll soon blog about how to get started on specific social media platforms.
What’s your biggest struggle with social media? Tell us below, and maybe we’ll give you a quick tip or two.
Did you miss “Intro to Social Media Marketing for Small Businesses: Part 1.”